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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06882_Field_TCUM T447.txt
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1996-04-10
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16 lines
icon. The meaning of the new ad icon has not been grasped by
those who stand to lose all. The same is true of the movie
industry in general. Each of these enterprises lacks any
“literacy” in any medium but its own, and thus the startling
changes resulting from new hybrids and crossings of media
catch them unawares.
To the student of media structures, every detail of the
total mosaic of the contemporary world is vivid with meaningful
life. As early as March 15, 1953, Vogue magazine announced a
new hybrid, resulting from a cross between photograph and air
travel:
This first International Fashion Issue of Vogue is to mark
a new point. We couldn’t have done such an issue before.
Fashion only got its internationalization papers a short time